LET’S CLEAR THE AIR
3M’s Filtrete brand wanted to educate people about the culprits that can lead to indoor air quality being up to three times worse than outdoor air quality. An eyebrow raising factoid, for sure. A legal minefield of what you and can’t say, you betcha. In the end, we wound up putting all that lawyer-approved language in the mouths of the culprits themselves. And slid a dog vomit joke in there to boot.
AD: Cody Pate
Directed by Rachel Goldenberg